Part of a design that makes one element more dominant than another is called __________.

• A. Rhythm
• B. Emphasis
• C. Unity
• D. Proportion

Answer: (B)

Emphasis is the principle that makes one part of a design stand out and draw the viewer’s attention, creating a clear focal point. Designers achieve emphasis through contrast, size, placement, color, or isolation to guide the eye to the most important element. For example, a bold, large headline in a bright color placed prominently will be noticed first, while supporting elements remain subordinate. Rhythm is about repeating patterns to lead the eye through a composition, not necessarily making one element dominate. Unity refers to the overall harmony that ties elements together, not to creating a single dominant piece. Proportion concerns the size relationships between elements, which can support emphasis but doesn’t by itself establish a primary focus. Emphasis best fits the description of making one element more dominant than the others.